Staffordshire Moorlands

Earnings

Median gross annual earnings (residence-based).

£19,322

2011

£27,836

2021

+£8,514

£ change

+44.1%

% change

Real-terms comparison

2011 at 2021 prices: £24,867 Real change: +£2,969

Election history

CON Karen Bradley Hold

2024-07-04

Majority 1,175 Turnout 62.0% Votes 43,302

Candidate	Party	Count	Share	Swing
✓ Karen Bradley	CON	15,310	35.4%	-28.7pp
Alastair Watson	LAB	14,135	32.6%	+6.0pp
Dave Poole	REF	10,065	23.2%	—
Helen Stead	GRN	2,293	5.3%	+2.2pp
Graham Oakes	LD	1,499	3.5%	-2.7pp

Candidate	Party	Count	Share	Swing
✓ Karen Bradley	CON	28,192	64.6%	+6.4pp
Darren Price	LAB	11,764	27.0%	-6.9pp
Andrew Gant	LD	2,469	5.7%	+2.3pp
Douglas Rouxell	GRN	1,231	2.8%	+1.6pp

Candidate	Party	Count	Share	Swing
✓ Karen Bradley	CON	25,963	58.1%	+7.0pp
David Mazzocchi-Jones	LAB	15,133	33.9%	+6.7pp
Nicholas Sheldon		1,524	3.4%	—
Henry Jebb	LD	1,494	3.4%	-0.8pp
Mike Shone	GRN	541	1.2%	-1.7pp

Candidate	Party	Count	Share	Swing
✓ Karen Bradley	CON	21,770	51.1%	+5.9pp
Trudie McGuinness	LAB	11,596	27.2%	-2.7pp
George Langley-Poole		6,236	14.6%	+6.5pp
John Redfern	LD	1,759	4.1%	-12.6pp
Brian Smith	GRN	1,226	2.9%	—

Candidate	Party	Count	Share	Swing
✓ Karen Bradley	CON	19,793	45.2%	+5.4pp
Charlotte Atkins	LAB	13,104	29.9%	-6.0pp
Henry Jebb	LD	7,338	16.8%	-0.8pp
Stephen Povey		3,580	8.2%	+1.4pp

Demographics

Changes shown vs 2001 Census

📊 Age

65 and over

27.1%

50 to 64

23.1%

0 to 17

17.6%

35 to 49

16.3%

25 to 34

10.0%

18 to 24

5.9%

🌍 Ethnicity

White

98.0%

Other ethnic group

1.1%

Mixed or Multiple ethnic groups

1.0%

Asian or Asian British

0.7%

Black, African, Caribbean or Black British

0.2%

📊 Age

65 and over

26.2%

18 to 24

6.1%

⛪ Religion

Christian

58.8%

No religion

34.2%

Not answered

5.9%

Other religion

0.7%

Muslim

0.3%

Buddhist

0.2%

Hindu

0.1%

Sikh

0.1%

Jewish

0.0%

🎓 Education

Level 4 qualifications or above

28.3%

No qualifications

20.3%

Level 3 qualifications

17.8%

Level 2 qualifications

14.2%

Level 1 and entry level qualifications

9.7%

Apprenticeship

7.0%

Other qualifications

2.7%

🏠 Housing

Owner-occupiers

77.9%

Private renters

13.0%

Social renters

9.1%

Rent free

0.1%

🌍 Ethnicity

White

98.7%

Mixed or Multiple ethnic groups

0.6%

Asian or Asian British

0.5%

Black, African, Caribbean or Black British

0.1%

Other ethnic group

0.1%

📊 Age

45 to 64

29.8%

65 and over

21.2%

Under 18

18.9%

30 to 44

18.7%

18 to 29

11.4%

⛪ Religion

Christian

71.3%

No religion

20.9%

Not answered

6.9%

Other religion

0.3%

Muslim

0.2%

Buddhist

0.2%

Hindu

0.1%

Sikh

0.0%

Jewish

0.0%

🎓 Education

No qualifications

26.6%

Level 4 qualifications or above

24.1%

Level 2 qualifications

15.8%

Level 1 and entry level qualifications

12.7%

Level 3 qualifications

12.2%

Other qualifications

4.4%

Apprenticeship

4.2%

🏠 Housing

Owner-occupiers

80.0%

Private renters

9.9%

Social renters

8.8%

Rent free

1.3%

🌍 Ethnicity

White

99.2%

Mixed or Multiple ethnic groups

0.4%

Asian or Asian British

0.2%

Other ethnic group

0.1%

Black, African, Caribbean or Black British

0.1%

⛪ Religion

Christian

82.0%

No religion

10.5%

Not answered

7.0%

Other religion

0.2%

Buddhist

0.1%

Muslim

0.1%

Sikh

0.0%

Hindu

0.0%

Jewish

0.0%

🎓 Education

No qualifications

33.8%

Level 2 qualifications

18.6%

Level 1 and entry level qualifications

16.8%

Level 4 qualifications or above

16.0%

Other qualifications

8.4%

Level 3 qualifications

6.3%

🏠 Housing

Owner-occupiers

83.5%

Social renters

9.1%

Private renters

5.9%

Rent free

1.8%

Demographic change (2001–2021)

Measured change only. No assumptions or interpretation.

🌍 Ethnicity

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Other ethnic group	0.1%	0.1%	1.1%	-0.1pp	+1.1pp	+1.0pp
Asian or Asian British	0.2%	0.5%	0.7%	+0.3pp	+0.2pp	+0.5pp
Black, African, Caribbean or Black British	0.1%	0.1%	0.2%	+0.1pp	+0.1pp	+0.1pp
Mixed or Multiple ethnic groups	0.4%	0.6%	1.0%	+0.2pp	+0.3pp	+0.6pp
White	99.2%	98.7%	98.0%	-0.5pp	-0.7pp	-1.2pp

⛪ Religion

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Buddhist	0.1%	0.2%	0.2%	+0.1pp	0.0pp	+0.1pp
Christian	82.0%	71.3%	58.8%	-10.7pp	-12.5pp	-23.2pp
Hindu	0.0%	0.1%	0.1%	0.0pp	+0.1pp	+0.1pp
Jewish	0.0%	0.0%	0.0%	0.0pp	0.0pp	0.0pp
Muslim	0.1%	0.2%	0.3%	+0.1pp	+0.1pp	+0.2pp
Sikh	0.0%	0.0%	0.1%	0.0pp	0.0pp	0.0pp
No religion	10.5%	20.9%	34.2%	+10.4pp	+13.3pp	+23.7pp
Other religion	0.2%	0.3%	0.7%	+0.1pp	+0.4pp	+0.5pp
Not answered	7.0%	6.9%	5.9%	-0.1pp	-1.1pp	-1.1pp

🎓 Education

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Apprenticeship	—	4.2%	7.0%	—	+2.8pp	—
Level 4 qualifications or above	16.0%	24.1%	28.3%	+8.0pp	+4.2pp	+12.3pp
Level 1 and entry level qualifications	16.8%	12.7%	9.7%	-4.1pp	-3.0pp	-7.1pp
Level 2 qualifications	18.6%	15.8%	14.2%	-2.8pp	-1.7pp	-4.5pp
Level 3 qualifications	6.3%	12.2%	17.8%	+5.9pp	+5.6pp	+11.5pp
No qualifications	33.8%	26.6%	20.3%	-7.2pp	-6.3pp	-13.5pp
Other qualifications	8.4%	4.4%	2.7%	-4.0pp	-1.6pp	-5.7pp

🏠 Housing

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Owner-occupiers	83.5%	80.0%	77.9%	-3.6pp	-2.0pp	-5.6pp
Private renters	5.9%	9.9%	13.0%	+4.0pp	+3.1pp	+7.1pp
Rent free	1.8%	1.3%	0.1%	-0.5pp	-1.3pp	-1.8pp
Social renters	9.1%	8.8%	9.1%	-0.3pp	+0.2pp	-0.1pp

Previous MPs

2

MP	Party	From	To
Charlotte Atkins	LAB	1997-05-01	2010-05-06
Sir David Knox	CON	1970-06-18	1997-05-01