Stoke-on-Trent North | ProjectParly

Earnings

Median gross annual earnings (residence-based).

£18,094

2011

£21,357

2021

+£3,263

£ change

+18.0%

% change

Real-terms comparison

2011 at 2021 prices: £23,287 Real change: −£1,930

Election history

LAB David Williams Gain

2024-07-04

Majority 5,082 Turnout 51.8% Votes 36,150

Candidate	Party	Count	Share	Swing
✓ David Williams	LAB	14,579	40.3%	+5.5pp
Jonathan Gullis	CON	9,497	26.3%	-27.9pp
Karl Beresford	REF	8,824	24.4%	+18.8pp
Josh Harris	GRN	1,236	3.4%	+2.1pp
Jag Boyapati		1,103	3.1%	—
Lucy Hurds	LD	911	2.5%	-0.8pp

Candidate	Party	Count	Share	Swing
✓ Jonathan Gullis	CON	20,974	52.3%	+7.0pp
Ruth Smeeth	LAB	14,688	36.6%	-14.3pp
Richard Watkin		2,374	5.9%	—
Peter Andras	LD	1,268	3.2%	+1.0pp
Alan Borgars	GRN	508	1.3%	-0.4pp
Matt Dilworth		322	0.8%	—

Candidate	Party	Count	Share	Swing
✓ Ruth Smeeth	LAB	21,272	50.9%	+11.0pp
Ben Adams	CON	18,913	45.3%	+17.9pp
Richard Whelan	LD	916	2.2%	-0.8pp
Douglas Rouxel	GRN	685	1.6%	-1.2pp

Candidate	Party	Count	Share	Swing
✓ Ruth Smeeth	LAB	15,429	39.9%	-4.4pp
Ben Adams	CON	10,593	27.4%	+3.6pp
Geoffrey Locke		9,542	24.7%	+18.5pp
Paul Roberts	LD	1,137	2.9%	-14.8pp
Sean Adam	GRN	1,091	2.8%	—
John Millward		508	1.3%	—
Craig Pond		354	0.9%	—

Candidate	Party	Count	Share	Swing
✓ Joan Walley	LAB	17,815	44.3%	-11.5pp
Andrew Large	CON	9,580	23.8%	+6.0pp
John Fisher	LD	7,120	17.7%	+4.2pp
Melanie Baddeley		3,196	8.0%	+2.0pp
Geoffrey Locke		2,485	6.2%	+2.1pp

Demographics

Changes shown vs 2001 Census

📊 Age

0 to 17

22.4%

50 to 64

19.0%

65 and over

18.9%

35 to 49

18.8%

25 to 34

13.0%

18 to 24

7.8%

🌍 Ethnicity

White

87.0%

Asian or Asian British

7.9%

Other ethnic group

3.3%

Mixed or Multiple ethnic groups

2.0%

Black, African, Caribbean or Black British

1.8%

📊 Age

65 and over

19.0%

18 to 24

7.5%

⛪ Religion

Christian

47.3%

No religion

38.2%

Muslim

7.7%

Not answered

5.8%

Other religion

0.7%

Hindu

0.3%

Buddhist

0.2%

Sikh

0.1%

Jewish

0.0%

🎓 Education

No qualifications

26.2%

Level 4 qualifications or above

20.8%

Level 3 qualifications

16.4%

Level 2 qualifications

15.2%

Level 1 and entry level qualifications

11.3%

Apprenticeship

7.4%

Other qualifications

2.7%

🏠 Housing

Owner-occupiers

61.9%

Social renters

19.6%

Private renters

18.2%

Rent free

0.3%

🌍 Ethnicity

White

90.0%

Asian or Asian British

6.2%

Mixed or Multiple ethnic groups

1.8%

Black, African, Caribbean or Black British

1.3%

Other ethnic group

0.6%

📊 Age

45 to 64

25.0%

Under 18

22.7%

30 to 44

20.2%

65 and over

16.3%

18 to 29

15.8%

⛪ Religion

Christian

61.7%

No religion

25.2%

Not answered

6.5%

Muslim

5.7%

Other religion

0.3%

Buddhist

0.2%

Hindu

0.2%

Sikh

0.2%

Jewish

0.0%

🎓 Education

No qualifications

35.5%

Level 2 qualifications

16.1%

Level 1 and entry level qualifications

15.0%

Level 4 qualifications or above

13.7%

Level 3 qualifications

10.8%

Other qualifications

5.0%

Apprenticeship

3.8%

🏠 Housing

Owner-occupiers

62.0%

Social renters

22.8%

Private renters

13.5%

Rent free

1.7%

🌍 Ethnicity

White

95.5%

Asian or Asian British

3.0%

Mixed or Multiple ethnic groups

0.8%

Black, African, Caribbean or Black British

0.5%

Other ethnic group

0.2%

⛪ Religion

Christian

75.7%

No religion

12.7%

Not answered

8.3%

Muslim

2.9%

Other religion

0.1%

Sikh

0.1%

Buddhist

0.1%

Hindu

0.0%

Jewish

0.0%

🎓 Education

No qualifications

45.4%

Level 2 qualifications

17.0%

Level 1 and entry level qualifications

16.9%

Level 4 qualifications or above

8.1%

Other qualifications

7.7%

Level 3 qualifications

4.9%

🏠 Housing

Owner-occupiers

68.0%

Social renters

23.8%

Private renters

6.2%

Rent free

2.8%

Demographic change (2001–2021)

Measured change only. No assumptions or interpretation.

🌍 Ethnicity

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Other ethnic group	0.2%	0.6%	3.3%	+0.4pp	+2.6pp	+3.1pp
Asian or Asian British	3.0%	6.2%	7.9%	+3.2pp	+1.7pp	+4.9pp
Black, African, Caribbean or Black British	0.5%	1.3%	1.8%	+0.8pp	+0.5pp	+1.4pp
Mixed or Multiple ethnic groups	0.8%	1.8%	2.0%	+1.0pp	+0.2pp	+1.2pp
White	95.5%	90.0%	87.0%	-5.5pp	-3.0pp	-8.5pp

⛪ Religion

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Buddhist	0.1%	0.2%	0.2%	+0.1pp	0.0pp	+0.1pp
Christian	75.7%	61.7%	47.3%	-14.0pp	-14.4pp	-28.4pp
Hindu	0.0%	0.2%	0.3%	+0.1pp	+0.1pp	+0.2pp
Jewish	0.0%	0.0%	0.0%	0.0pp	0.0pp	0.0pp
Muslim	2.9%	5.7%	7.7%	+2.8pp	+2.0pp	+4.8pp
Sikh	0.1%	0.2%	0.1%	+0.1pp	0.0pp	0.0pp
No religion	12.7%	25.2%	38.2%	+12.5pp	+13.0pp	+25.5pp
Other religion	0.1%	0.3%	0.7%	+0.2pp	+0.4pp	+0.6pp
Not answered	8.3%	6.5%	5.8%	-1.8pp	-0.7pp	-2.6pp

🎓 Education

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Apprenticeship	—	3.8%	7.4%	—	+3.6pp	—
Level 4 qualifications or above	8.1%	13.7%	20.8%	+5.6pp	+7.0pp	+12.6pp
Level 1 and entry level qualifications	16.9%	15.0%	11.3%	-1.9pp	-3.7pp	-5.7pp
Level 2 qualifications	17.0%	16.1%	15.2%	-0.9pp	-0.8pp	-1.7pp
Level 3 qualifications	4.9%	10.8%	16.4%	+6.0pp	+5.6pp	+11.5pp
No qualifications	45.4%	35.5%	26.2%	-9.9pp	-9.3pp	-19.2pp
Other qualifications	7.7%	5.0%	2.7%	-2.7pp	-2.3pp	-5.0pp

🏠 Housing

Group	2001 %	2011 %	2021 %	01→11	11→21	01→21
Owner-occupiers	68.0%	62.0%	61.9%	-5.9pp	-0.1pp	-6.1pp
Private renters	6.2%	13.5%	18.2%	+7.3pp	+4.6pp	+11.9pp
Rent free	2.8%	1.7%	0.3%	-1.1pp	-1.4pp	-2.5pp
Social renters	23.8%	22.8%	19.6%	-1.0pp	-3.1pp	-4.2pp

Previous MPs

3

MP	Party	From	To
Jonathan Gullis	CON	2019-12-12	2024-05-30
Joan Walley	LAB	1987-06-11	2015-03-30
John Forrester	LAB	1966-03-31	1987-06-11